Manic Productions Calls Out FB Promote Policy

Article -

Notice how you don't see as many of your friends' posts as you used to? Well, thanks to Facebook, unless we "promote" ie. pay for a post, only 15% of you are going to see our posts. Only 15% of your friends will see yours. We're talking about seeing posts in your feed. Now that it's a public company with investors, the fun is over. For small companies like ours and individuals like you.

All small businesses (and socially active Facebookers) must read this assuming you haven't figured it out by now. " It’s no conspiracy. Facebook acknowledged it as recently as last week: messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access. As their advertising head, Gokul Rajaram, explained, if you want to speak to the other 80 to 85 percent of people who signed up to hear from you, “sponsoring posts is important.” In other words, through “Sponsored Stories,” brands, agencies and artists are now charged to reach their own fans—the whole reason for having a page—because those pages have suddenly stopped working."

-posted by Manic Mark, @ManicProduction or ManicProductions.Org